5 Power Tips to Make Your Video Marketing Easier
Is your business using video marketing as a part of the general marketing strategy? If not, your company is most likely missing out on a significant opportunity to generate more leads, increase conversion rates and improve customer engagement. Video marketing has become one of the most powerful marketing and branding mediums available to companies and organizations. Whether you run a company that has never used online video marketing or you currently use it, there are some steps that will help streamline and improve the video marketing process, subsequently making your campaign more effective.
There are a number of steps that a company can immediately implement that will not improve the efficacy of their video campaign. Additionally, it will also make the process much easier to execute. One of the principal reasons that many businesses have not implemented video marketing into their marketing strategy is that they have bought into the erroneous perception that video marketing is hard and complicated. Actually, it is not as difficult as many people believe; therefore, it is possible for any company to launch a video marketing campaign that will produce efficacious results.
Implement Video Marketing Now
The most influential tip that I can offer is to get started now. Far too many companies procrastinate due to a number of different apprehensions; however, when they finally begin using video, they realize that it is not as complicated as they originally believed it would be. The biggest thing is simply getting started. There is nothing like learning through the process.
One common concern is that the video will contain mistakes or that it will require a number of different takes before getting it exactly right. One thing that should be understood immediately is that people are not perfect and they are not expecting perfection. What they are expecting is authenticity. They want to see what is real. They don’t want a façade.
There is no need to purchase a bunch of professional gear, nor is there is need to have expert editing skills and software programs. In fact, the less perplexing the process the more effective it will be, mainly because it will be fun. Even if the person in front of the camera does not have the highest level of confidence, as long as they are genuine and knowledgeable, people will be forgiving and accepting of them and any mistakes that might be made
The key is to make a point while delivering high-quality content that people will find useful and entertaining. The most important thing is getting started, and there is no time like the present.
Use Your Companies Best Cheerleader
Every company has a person that is naturally excited about being a part of the company. This person is usually upbeat and positive. Marketing and sales professionals are not always the most superlative choice to put in front of the camera. Sometimes the perky little kid from the mail room is the perfect choice to use as the company’s visual representative.
A person who has a bright smile and an encouraging personality will make the ideal person for the job.
Use Google Search Stories as an Option
If you find it difficult to find the right person to put in front of the camera, don’t become frenetic and unglued, there are other options. One option that can be used is Google Search Stories. This is a method of showing viewers your best online properties by searching for them. By simply searching for certain properties and services associated with your company, you will find search results that feature your company. You can turn these searches into short videos. Actually appearing in search results creates exceptional credibility for the company.
For a person that is able to think laterally, this can really become a fun endeavor, being able to incorporate results from Google maps, image, blog, news, products and book searches; however, it is still important that the content is relevant to your target audience.
Ensure that You Publish Regularly
One of the most common mistakes that companies make is they fail to publish videos on a regular basis. Consistency is paramount to achieving extraordinary results. Make it a habit to create high-quality relevant content that is engaging, entertaining and useful. Your goal is not only to get the viewer to become interested in your brand, but you also want them to like the content enough to share it with their friends and family.
Don’t become inundated with concerns about using the right type of camera or the best way to edit the video. In fact, get in the habit of simply making it happen. Capture moments that can be used to engage your customers and worry about how the footage will be edited, published and delivered after the fact; subsequently, you will find that you have sufficient content to ensure that your viewers are continuously engaged.
Be Transparent and Authentic
All content has one purpose: to engage viewers, followers and customers in a manner that will help build trust. The most effective way to build trust is by being transparent and authentic. Resist any urge to put up a façade. Authenticity has the immense power to connect you to your customer; subsequently, you will be in a better position to earn their trust in a manner that helps to build customer loyalty.
If you noticed, there were no tips on how to create the perfect video or how to write the perfect script. It is not that you aren’t looking to present a product that has a high level of quality, it is simply that the perfect video does not exist. It is more important to simply get out there and make it happen. The quality of the videos will improve with experience and heightened creativity.
Video marketing is a vital tool to the success of your general marketing strategy and you cannot afford to have it sitting on the sidelines. Get out there and make it happen today.
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