Using Group Economics to Dominate the Beauty Supply Industry
A recent report revealed that the beauty supply industry is a $15 billion industry. Of this $15 billion, blacks generate 96 percent of the revenue. This means that $14.4 billion of the annual revenue generated in the beauty supply industry are black dollars. This lays the foundation for blacks to dominate the industry at every facet.
I participated in a dialogue on this topic earlier today, and I decided to use the points I made then to present a picture to a much broader audience. One of the original concerns was that others already had the industry on lock. The truth is that the simple laws of economics are in the favor of blacks, if we choose to aggregate our spending power.
The simple rules of economics dictate that any industry dominated in patronage by a particular group can be dominated on the enterprise side of the spectrum of said group. Blacks generate $14.4 billion of this $15 billion industry, simple mathematics says that we (blacks) are the only ones that actually have the power to put the industry on lock — economics 101. We have the same influence in the seafood industry, where we outspend whites by $9 for every $1 dollar they spend. This means that our money sustains the industry, therefore we have the economic influence to take control over the enterprise side of the spectrum.
It was suggested by one person that we locked ourselves out of the industry after integration, because the vast majority of blacks would rather work for whites than maintain black-owned businesses. We did lock ourselves out of this industry, but the “key” is never any further than economic management. Again, if you sustain an industry with your money, you have the power to shift the control of that industry in your favor. Simply reinvesting in new black owned businesses at all levels of the industry shifts the game — forcing non-black owners to at least partner with blacks. Now the door is open and the quest for domination begins.
The next question was centered on the fact that most pro-black supporters are anti-weave. Actually, as far as “weave” is concerned; although it makes up a significant portion of the revenue generated in the beauty supply industry, it is not the sole product that has substantial revenue generation potential, plus I don’t think that the issue is extensions as much as it is against European influenced extensions. There is an entire market for afro-centric extensions. Plus, having ownership within the industry allows us to influence the culture, making European influence less impactful.
Wow! One of the first things that we have to stop doing is making excuses of why we can’t do something. There is no such thing as can’t. Today I saw a video of a man who was born with palsy and he could not control his movements and had no dexterity. Yet, this man taught himself to draw using the top ten keys of a typewriter. The art is so detailed that it looks like portraits. Here we are allowing ourselves to be stumped by something as simple as where the hair originates. Once again, he who has the gold makes the rules. I believe $14.4 billion out of a $15 billion industry means that we have the gold. It is time that we start acting like it.
Throughout the conversation there were those who seemed to be consistently focused on what they thought could not be done. Simply listening to a person in the midst of dialogue tells you a great deal about where a person is at and what they have done and are doing. The word “can’t” flows too easily of the keyboard and lips of far too many blacks.
We are the people who built the pyramids, and yet we shrink back at the challenge of engaging an industry that would crumble if we pulled out our money. I will say this one more time. He who has the gold makes the rules. This principle is tens of thousands of years old and it has never failed. Stop saying can’t and start asking how? That is exactly what they did when we turned away from the industry. And for the record, the current global economy does not freeze out group economics practiced vertically, it facilitates it. What you see with the three major automakers (Ford, GM and Chrysler) working together, is actually a form of group economics, which provides the stability and control over a particular market. This can be done by blacks in any industry in which our dollars sustain that industry.
To the question of how do we change the mindset of blacks who have done things the wrong way for so long, my answer was: We were infected with poor images, thinking and economic paradigms, so through the same mechanisms, such as media and education, we infect the minds of blacks. This infection will serve as an inoculation to the original infection and as a new infection within itself. The human mind is powerful, but it is immensely predictable. I would suggest reading the book: Propaganda by Edward Berneys and Brainwashed by Tom Burrell. In those books are the blueprints for reconditioning the minds of blacks for the purpose of elevation and empowerment. You see, this has been analyzed, thought out and calculated. What AO speaks of is not simply an illusion or wishful thinking, there is a movement within the undercurrent of the struggle of blacks in America and abroad. There is a remnant with the knowledge and the passion to infect the masses. ~ Dr. Rick Wallace, Ph.D.